What
is Network
Marketing? What
is MLM?
Great
question; and one that many have a hard time explaining.
Did
you know that in just a few hours a week, you can create a major
second income that continues to increase over time? In fact,
with persistence and commitment, this income could soon
replace your current full time income. It could even create
a lifestyle of the rich and famous.
What
if it worked for you like it has worked for so many others,
including me?
When
was the last time you recommended a good book, restaurant or
movie to a friend? How often do you do that? Probably pretty
often, right?
But,
when was the last time the publisher, restaurant or movie
producer sent you a "royalty" check for the
referral?
Probably,
never.
Well,
despite the way things usually are, the idea behind what is
now the fastest growing home based business trend in America
and around the world, Network Marketing, is
that if you get paid for recommending things
you like, use and believe in, you'll do this more and more!
And, you'll probably find some others that want to do the
same thing.
That's
it in a nutshell.
Take about
20 minutes and watch a movie that explains thoroughly what Network
Marketing >>>>>
What
if you found a great product or service and you loved it so
much you decided to go into business marketing it?
You
earn a small commission for the ongoing purchases of those
you refer to this product or service, and you're also paid a
small commission when you introduce this concept to others,
and they refer people.
Pretty
ingenious, huh?
And,
the best part is that this concept can create true, passive,
residual income for you and your family. And, you can touch
the lives of hundreds and even thousands of other people.
Many
people just don't understand the concept of Network
Marketing. Let me explain the way this works and then
think about this a little as you evaluate your options
within our industry, or, as you explain the concept to
others.
The concept of Network Marketing consists of
three major components.
TIME LEVERAGE
RESIDUAL INCOME
SYSTEM OF DUPLICATION
Time Leverage
This
is the ability to get paid month after month on the work
that you do one time.
A good analogy that you are already familiar with is the
franchising industry. In franchising, the franchisee, or one
who purchases the rights to do business using a well-known
business name such as McDonald's, pays a royalty fee every
month to the franchiser, or parent company. It's always a
percentage of the profits earned.
The parent company, or McDonald's, has incredible time
leverage. The more McDonald's stores they have around the
world, the more money they make.
But, the parent company certainly doesn't do all of the
work. If they have 5,000 stores, each open 18 hours a day,
90,000 hours are worked daily on their behalf.
The concept works in much the same way with our business
system, except you don't have to pay a royalty fee each
month!
For instance, let's say you start your own Network Marketing
business and begin by investing five hours per week into
your business. You introduce your business system to Mike
and begin working with him. He also puts five hours a week
into his business. You now have 10 hours per week working on
your behalf, although you are only putting in five hours
yourself.
If you and Mike each bring in a new partner, who each commit
to five hours, you will soon be benefiting from 20 hours per
week. Remember, your actual time involvement is only five
hours each week.
By the end of the first month, you have forty hours each
week working on your behalf. At the end of the second month,
over 640 hours will be invested into your business each
week, but not all by you. You are only putting in five.
Do you see the beauty of time leverage?
In network marketing, we are paid for opening
"outlets" and teaching those "outlets"
to be successful.
And, remember, franchising was thought to be a scam in the
'70s, when it first began.
Now, let's talk about residual income.
Residual
income
This
is the ability to get paid over and over for the work that
you do one time. It's also called
"royalty pay."
There
are very few businesses or industries today that pay
residual income.
Musicians,
authors and insurance sales people are a few professions
that do earn a residual income.
If
you were to write or record a popular song, each time that
song played on the radio, or a CD was sold, you would
receive a commission, or royalty payment.
Residual
income in Network Marketing is income you continue to earn
based on efforts you put forth initially. This income is
based on the sale of products and services. And, these
products must continue to generate repeat sales.
This
is one reason why "consumable" products are the
most effective in Network Marketing. Consumable products are
those items that are bought, used up and then replaced, over
and over again.
If
you are marketing a product that is a one time purchase
product, you will have a harder time generating residual
income.
Residual
income is desirable in Network Marketing, because this is
what allows you to put forth a lot of effort in the
beginning, and reap the rewards of that for months and years
to come!
And,
by building an organization of people working toward a
common goal, you can ensure a strong residual pay-out that
will last for years. This is why it is important that you
understand this pay advantage, and invest your effort,
energy and time in other people.
Earning
residual income requires a few things - first that you take
action to get momentum going in your organization.
Second,
you continue building on that momentum, and teach others to
do the same.
Finally,
you learn and develop leadership skills that will provide
the foundation that supports your entire organization.
People
follow people, and leadership skills are developed.
Leaders are created, not necessarily born.
In
the beginning, you have the "privilege" of
working lots of hours for a little pay. In the end, you have
the "joy" of working little hours for lots
of pay.
People
ask me all of the time how much I made my first month in the
business. The answer is - "I don't know. I don't know
because I still get paid each and every month on the efforts
I put into that very first month." That's
the power of residual income!
Get
started and then build on your efforts each and every month.
Be a leader of others and watch the residual income roll in.
Duplication
and Geometric Growth
Finally,
we are at DUPLICATION AND GEOMETRIC GROWTH.
Another exciting concept, and probably the
most exciting concept!
Have you heard the "Penny a Day" story? This is a
good illustration to get you thinking about the power of
this geometric growth.
Let's say you start on the 1st day of the month
with 1 penny in your bank account. Now, you are going to
double it every day for the rest of the month.
Any
guess about how much you will have in your account on day
30, or, day 31?
Well, here you go -
Day 1 - 1 cent
Day 2 - 2 cents
Day 3 - 4 cents
Day 7 - 64 cents (hmmmm)
Day 14 - $81.92 (getting a little more interesting)
Day 21 - $10,485.76 (getting A LOT more interesting!)
Day 30 - $5,368,708 (I'm definitely interested!)
and you can do the math on Day 31!!
See the power of geometric growth and duplication?
Duplicating yourself means teaching someone else to do what
you do. When the two of you each teach another person, you
duplicate it again, only twice. And so on, and so on, and so
on!
(Remember that shampoo commercial about telling two friends,
who tell two friends? I know, I am dating myself, but that
truly is what we do!)
That's Network Marketing! Ready to get started?
Join
the team!!!